Follow the…Leader? Why Buying Fake Followers on Social Media is Always a Losing Game

Follow the…Leader? Why Buying Fake Followers on Social Media is Always a Losing Game

When Instagram purged its user database of ~18.8 million fake accounts, created by bot programs and spammers, many users' follower counts took a hit. The list of esteemed individuals affected by this so called "Instagram purge" included the likes of Justin Beiber, Ariana Grande and Barack Obama, each of whom lost millions of followers. Of [...]